To gain a competitive advantage in an increasingly globalised marketplace, companies are searching for ways for technology to improve their employees' productivity and enhance their ability to make the decisions to do their jobs.  However, significant issues exist in the shape of both the cultural and technological infrastructure within companies. Cultural issues tend to be that employees still view collaborative tools as yet just another application to use, and even if they do have them, they don’t use them as pervasively as they use e-mail or instant messaging. Not only do employees find the tools non-intuitive, siloed and not integrated with existing assets but they are also hard to use and their unfamiliarity means that users are disinclined to stay with them if they do not form part of their favourite applications.

IBM Lotus Quickr is a Web 2.0-based team collaboration offering designed to transform everyday business content, such as documents and rich media, and can be shared to enable more effective team collaboration. Lotus Quickr is designed to empower grassroots; bottom-up adoption by letting users invite and encourage others to participate and to bring about change in the way the organisation manages information and works together.
Its goal is to make it faster and easier for people to share content of all types (not just documents) with their various virtual teams. Lotus Quickr can be described as three things (all included): Content stores or repositories – where you store your personal and team content. Content and team services – that let you store, organise, access and share content and team projects. Connectors – that provide the end-user interface to Lotus Quickr content