AG Barr soft drinks logo A.G.BARR plc
"We need a corporate website to include information for customers, investors and shareholders and to showcase and increase brand awareness"

The client:

A.G.BARR are a soft drinks business established in 1875 making, marketing and selling some of the UK's best loved soft drinks brands including IRN-BRU.

The challenge:

To build and maintain the main corporate website for the Company to include information for customer, investors and shareholders. The site is required to showcase the many brands the company produces and manages in order to increase brand awareness. Press releases and publicity information form an important part of the site also, with other areas covering the history of the company and corporate responsibility. Various financial and trading reports are required to be published for shareholders and investors at specific times throughout the financial year and the content management system for the site had to be easy to maintain in order to achieve this.

The technology:

CES's Podium product utilising IBM Domino was used to create the site allowing for an easy to manage browser based content management system.  The client has global access to the system without the need for any additional software apart from a standard web browser.

The solution:

The browser based content management system contains multiple template styles to allow for the publication of different content types including press releases and other documents. A tailor made Brands section was developed to allow the site to reflect the many parent brands and their associated products to be showcased in an attractive and informative way. This allowed multiple images to be added to individual brands and important information about ingredients, nutritional and guideline daily amount information to be included as required. Careers and Investors sections also have the option for site visitors to register for email alerts so that they can be kept up to date with relevant information.

The corporate site continues to be the main web presence for this important company which provides a global showcase for the many brands that the company offer.  The client has global access to the system without the need for any additional software apart from a standard web browser.